Fast Casual - Can Jollibee Out-Cluck Popeyes, Chick-Fil-A?

Jollibee North America is steadily expanding its presence across the United States as it continues to build momentum in the competitive fried chicken category. The brand recently shared updates on its long-term growth strategy, focusing on increasing its store count and strengthening its franchise model to reach more customers in key markets. With a growing base of loyal fans and a distinctive menu offering, Jollibee is working to broaden its reach while staying true to its brand identity centered on joy and hospitality. Read the full article here.